While EDM (electronic dance music) and its subgenres may still seem relatively new it has actually been around since the 1970s. Since then, the genre has created a wide range of sounds from disco music to synthpop, techno, house and trance music, drums and bass to raving crowds and dancers. In fact, EDM has developed over the years as a symbol of contemporary culture.
As far back as the late 1960s, bands created electronic music for dancing, to move people on the dancefloor using drum machines and electronic instruments to create synthesized rhythms. From there, subgenres like synthpop were developed along with house and electro music. These subgenres were then produced in the mainstream European music industry, making EDM more sophisticated with technological advancements. After the days of disco, synthesizers and electronic music makers were joined by digital interfaces, which revolutionized the way the music was created. With the addition of computers, electronic music took off as an easily accessible art form that could be edited and changed by pretty much anyone with musical experience and technology.
The current EDM that we know and love sprung up in the 90’s, with subgenres like techno and house music, hardcore rave, dub, trance, and drum and bass. While it was still breaking into the mainstream then, the inclusion of the new subgenres helped propel it into popularity, making it part of the mainstream music industry. Thanks to international DJs drawing attention to it, EDM picked up popularity in the U.S. Despite its slow start, we began seeing EDM from artists like Tiesto, Daft Punk, and David Guetta, who are now internationally acclaimed EDM musicians. At the moment, there has been a slight shift in the musical style of EDM, which now features remixes and original sound mixes produced by world-famous DJs like Steve Aoki, Martin Garrix, Sam Feldt and others. That being said, electronic dance music and its subgenres are now being used by pop and hip-hop artists like Justin Bieber, Katy Perry, Dua Lipa, Alessia Cara, and more.
Given that EDM is continuously evolving, it seems like the perfect music genre to introduce to the world of cryptocurrency and NFTs. Many people have only experienced NFTs within the past few months, but artists have been using this technology to reclaim value for their music instead of using platforms that provide them with shockingly inadequate earnings from streaming. Unfortunately, streaming services and platforms have become a growing threat to a musician’s ability to gain any attribution and remuneration for their works.
Due to a lack of gig revenue for many artists in 2020, NFT technology presented an opportunity that appealed to the vast majority of independent artists. Since 2020 came with fewer DJ sets, live shows, and nightclub performances, artists realized they needed to find a new way to not only put music out there, but get recognized for their efforts.
In an interview done on the Clubhouse-hosted Good Time Show, dance music powerhouse Calvin Harris explained how the NFT space has the potential to revolutionize not only the EDM genre, but also the entire music industry. With his new NFT collection, Technofish, a collaborative series with music video director Emil Nava, Harris recognized the incredible potential and opportunities that NFTs have created for artists and performers. While he has obviously been able to gain success because of his fame in the industry, Harris goes on to state that NFTs have provided a new tool for creativity that is not “policed” by streaming platforms or someone from a label. They also give smaller artists a chance to have ownership over their music and let their audiences decide whether they like it or not.
The team at Triptcip understands the frustration that many musical artists are facing in the current landscape. As a result, Triptcip has developed a creative NFT hub for electronic music in order to solve the problems that music artists are currently facing – relying on middlemen to deal with everything from creating visuals to distribution.
Now, with Triptcip, it is possible for music acts to create stunning visuals for their music without having to rely on visual artists and auction them off to generate an independent income stream.
If you want to be among the first to learn about their artist line-up and get more information about their NFT hub, subscribe on Triptcip’s website for updates.
Triptcip has developed a unique visual sequencing tool – Void – which lets music artists create dynamic, trippy visual for their music without leaving their browser. Void is a lot of fun and a creativity gold mine. The tool offers over 7,000 customizable, psychedelic visuals, which can all be blended, tweaked, mixed, and looped in interesting ways. The upcoming expansion for integrating images, 3D models, and text, will provide even more flexibility for artists to create truly unique visual experiences.
The Triptcip team is comprised of dedicated web and crypto developers with a passion for electronic music, music production, visual art and cryptocurrency. Their mission is to liberate artists and create a unique experience by combining the worlds of music and crypto. Currently, their hub is fully built and will launch in July 2021. Triptcip is poised to become an NFT host platform for the many talented electronic music artists out there.
While NFT technology is still in its very early stages, it has great potential and all that the experts need to do need to do is adopt and improve on it. The music industry is currently at a crossroads and there are plenty of directions it can go, especially digitally. A lot of artists want to be represented more, either financially or creatively, and NFTs have the potential to solve that problem.
To be the first to learn about their artist line-up and gain more information about their NFT hub, subscribe on Triptcip’s website to get notified and stay updated.
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