JP Morgan’s got a serious problem with the Bitcoin community right now. People are calling for a full boycott of the bank after news leaked that MSCI plans to kick crypto treasury companies out of its indexes starting January 2026. JP Morgan apparently shared this info in a research note first.
MSCI is a massive deal in the investment world. When they remove companies from their indexes, it triggers automatic sell-offs from ETFs, mutual funds, and pension funds. Billions of dollars move based on their decisions.
Bitcoin supporters are absolutely furious. Real estate investor Grant Cardone said he pulled $20 million out of JPMorgan Chase and is threatening to sue them over credit card issues. Bitcoin advocate Max Keiser told him to take down JP Morgan and put everything into Bitcoin and MicroStrategy instead.
Here’s the problem. If MSCI goes through with this, any company with over 50% of its balance sheet in crypto gets booted from the index. That would force asset managers to automatically dump those shares. MicroStrategy, which just got added to the Nasdaq 100 in December 2024, would be hit hard.
Michael Saylor’s fighting back, though. He says MicroStrategy isn’t a fund or holding company; it’s a Bitcoin-backed structured finance company. Big difference in his view.
Conclusion
The MSCI exclusion threat has united Bitcoin advocates against JP Morgan, potentially forcing crypto treasury companies to choose between maintaining large Bitcoin positions or keeping crucial index inclusion and passive investment flows.
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