The Trump Organization is no stranger to new ventures and innovative business ideas. In recent filings, it appears the organization is considering a foray into the world of crypto, specifically the metaverse. The metaverse, a digital sector that has struggled to gain widespread acceptance, might soon see a ‘Trump-themed’ incarnation.
The organization has filed an extensive list of trademarks associated with the “Trump” name, suggesting plans for a broad range of digital offerings. Among these proposed protections include “downloadable virtual reality game software featuring crypto tokens for use in online virtual worlds.” There are also indications of a variety of NFT-backed virtual goods available for purchase in a proposed Trump-controlled online marketplace.
So, what might a Trump metaverse look like in 2025 or beyond? Based on the trademark filings, it could potentially allow users to traverse through the platform as Trump-themed avatars, equipped with Trump-branded virtual eyewear, footwear, handbags, and headwear – all purchasable with crypto in the Trump NFT store.
These virtual beings wouldn’t merely exist in a digital wasteland; they could potentially inhabit virtual homes filled with Trump-themed furniture and toys, adorned with Trump-inspired NFT artwork. To further enhance the user experience, a Trump-branded metaverse limousine, aircraft, or train could be available for transport to a “virtual restaurant” where they could enjoy “simulated restaurant services provided in virtual environments for entertainment purposes.”
Moreover, the Trump Organization also acknowledges the value of the physical world. An unexpected trademark filing suggests the possibility of a Trump-branded hygienic pad for virtual reality headsets.
It’s important to note that large corporations like the Trump Organization frequently file a multitude of trademark applications to safeguard their brand and keep their options open. However, a Trump-themed metaverse aligns with the company’s recent pivot towards the crypto sector.
Ever since Donald Trump embraced digital assets on the 2024 campaign trail and subsequently eased sector regulations upon his return to the White House, his companies and inner circle have shown a keen interest in crypto. Trump has already lent his brand to multiple sets of NFT trading cards, a decentralized finance platform, and a controversial meme coin. Additionally, Trump Media & Technology Group, the president’s publicly traded social media conglomerate, has recently launched a crypto-focused division with plans to offer digital assets-tied products on Wall Street.
While it remains to be seen how the Trump Organization’s potential metaverse venture will play out, the company’s recent activities suggest that they are ready to embrace crypto and digital assets like never before.
