From Messaging to Digital Ownership
Telegram has officially launched NFT stickers on the TON blockchain, bringing Web3 functionality to its 900 million monthly active users. Starting today, users can transform their favorite stickers into rare, ownable digital assets that can be traded directly within the messaging app.
This move represents a significant shift from Telegram’s previous ownership options, which were limited to usernames, anonymous numbers, and gifts. The NFT sticker feature allows users to mint limited edition stickers created by artists and communities across Web3, including well-known collections like BAYC and Pudgy Penguins.
Access and Market Impact
Users can access NFT stickers directly through the Sticker Pack feature or via Getgems, the largest NFT marketplace on TON. The timing appears strategic—TON’s sticker market has already seen an 8% trading volume increase in the past month, reaching $1.6 million. With this new functionality, growth potential seems substantial.
Alex T., Head of Growth at Sticker Pack, noted that the TON community has been requesting this feature for some time. “Stickers are much more than simple images: they are cultural artifacts that unite communities under shared symbols,” he explained. The team believes NFT stickers should be integrated directly into Telegram, similar to how usernames and gifts already function.
Cultural Significance and Creator Opportunities
Stickers have always been central to Telegram’s communication experience, with millions exchanged daily. Bringing them on-chain could potentially drive one of the largest NFT adoption waves we’ve seen. It’s not just about technology—this represents a cultural shift where users can truly own the symbols that represent their digital identity.
The creator-first approach puts power directly in users’ hands, allowing them to mint existing stickers as NFTs. This could attract artists, brands, and communities worldwide, positioning Telegram and TON at the center of Web3 development. Sticker Pack has already announced upcoming collaborations, including a collection from a major Hollywood studio.
Future Integration Plans
The ultimate goal appears to be full integration of NFT stickers into the Telegram experience, making them as essential as usernames and gifts. With support from major international intellectual properties and an engaged community, Telegram seems positioned to lead broader NFT adoption.
This launch follows the successful tokenization of gifts on Telegram, which previously boosted secondary market volumes. Many in the TON community view this as Telegram’s next major moment in the NFT space. A creator platform is also in development, which could bring new audiences into the TON Web3 ecosystem.
The move represents more than just a feature update—it’s about changing how people experience digital community and ownership. By making stickers ownable and tradable, Telegram is creating new forms of expression and exchange at the heart of online interactions. Perhaps this will indeed become a defining moment for digital messaging platforms moving forward.
