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Struggle to Win Over Russian Clients Hits CommEX Post-Binance’s Departure

CommEX faces challenges in attracting Russian clients after Binance’s exit, resulting in declining P2P operations.

Key Points:

  • CommEX faces challenges in acquiring Russian clients following Binance’s exit from the region.
  • The number of peer-to-peer (P2P) operations has reportedly declined between 10 and 30%.
  • Alternative platforms like Bybit and Huobi have seen a rise in Russian crypto trader activity.
  • There is a notable trend of Russian and Ukrainian citizens using Hong Kong as a crypto safe haven.

Binance’s exit from Russia has led to a notable shift in the crypto trading landscape in the region, with many clients gravitating towards different platforms.

CommEX, which acquired Binance’s Russian operations, has found it tough to be the go-to platform for many of these clients.

This struggle is demonstrated by a notable decline in peer-to-peer (P2P) operations, which have decreased by 10-30% according to Dmitry Stepanin, CEO of Satoshkin.

The CommEX Struggle

Binance, at the outset of 2023, hosted around 7,700 daily ruble P2P transaction ads, a figure which dwindled to 3,400 by the end of September.

As of October 3, there’s an absence of data available for ruble transactions on Binance. CommEX, albeit hopeful, might be overly optimistic anticipating a customer influx of 1 million, considering Binance only had around 700,000 registered Russian users.

Many traders have migrated to alternative platforms, notably Bybit, which has benefited from robust marketing initiatives.

Other similar platforms to Binance, including Huobi, Bitget, Kucoin, and, have also witnessed an uptick in activity.

For instance, Huobi’s ad count has steadily risen from 3,900-4,000 in the first half of the year to 4,500 in October, while Bybit’s ad count surged from 1,800 in the first half of the year to surpass 2,700 in October.

In a fascinating development, a number of Russian and Ukrainian citizens are seeking refuge for their crypto assets in Hong Kong.

Merton Lam, founder of CryptoHK, which stands as one of Hong Kong’s largest crypto OTCs, mentioned that cryptocurrency has evolved into a vital segment of the investment portfolio for affluent individuals.

Concluding Thoughts

CommEX’s struggle to assert itself as the preferred platform for Russian crypto traders reveals a competitive and dynamic crypto trading landscape in the region.

The inclination towards alternative platforms, like Bybit and Huobi, suggests a combination of factors, such as marketing efforts and platform offerings, could be pivotal in capturing the shifting user base.

Furthermore, the movement of Russian and Ukrainian crypto assets towards Hong Kong underscores an interesting intersection between geopolitical contexts and crypto asset management.

These dynamics could influence future decisions and strategies of other crypto trading platforms seeking to establish or reinforce their presence in the Russian market.