As the crypto market continues to evolve, industry leaders must likewise adapt to face new challenges and opportunities. One such figure is Jack Mallers, founder and CEO of Strike, a prominent crypto payments firm. Mallers is now set to take on a new role as CEO of Twenty One Capital, Inc., a Bitcoin-centric company that was recently formed through a business venture involving Cantor Equity Partners, a special-purpose acquisition company affiliated with Cantor Fitzgerald.
Backed by stalwart stablecoin issuer Tether and Japanese investment titan SoftBank Group, Twenty One will hit the ground running with over 42,000 Bitcoin (BTC) under its management. The company’s core mission is to increase BTC ownership per share for its investors while also exploring opportunities to develop BTC-native financial products.
“Our mission is simple: to become the most successful company in Bitcoin, the most valuable financial opportunity of our time. We’re not here to beat the market, we’re here to build a new one. A public stock, built by Bitcoiners, for Bitcoiners,” stated Mallers.
Mallers’ firm, Strike, has been at the forefront of Bitcoin payments via the Lightning Network. The company has expanded its services significantly, unveiling BTC brokerage infrastructure and playing a crucial role in assisting businesses to incorporate Bitcoin into their corporate balance sheets. Mallers, a long-term believer in Bitcoin, has even predicted that the cryptocurrency could reach a value of $1 million by 2024.
Paolo Ardoino, CEO of Tether, expressed his support for Mallers and Twenty One. “With Jack at the helm, we are proud to support this effort to further Bitcoin’s adoption and reinforce its role as the ultimate store of value,” said Ardoino. “At Tether, we have always believed in supporting initiatives that strengthen Bitcoin’s dominance and real-world utility. Twenty One will take a Bitcoin-first approach that aligns with our vision—prioritizing accumulation over speculation and building long-term value for those who understand what Bitcoin represents.”
Twenty One’s strategy involves launching financial products native to the Bitcoin ecosystem, which will include lending and capital market instruments. Additionally, the company plans to invest in pro-Bitcoin content and media. Ultimately, by adopting a pure-play approach, Twenty One aims to maximize value for investors who are aligned with Bitcoin.
As the Bitcoin landscape continues to evolve, industry leaders like Mallers are key in driving innovation and adoption. With a clear mission and strong backing, Twenty One is poised to make a significant impact on the Bitcoin market.
