US crypto exchange Gemini just established a local entity in Australia, making a serious push into the Asia-Pacific market as cryptocurrency adoption in the country climbed to 31% in early 2025, up from 28% the previous year.
The move involves creating Gemini Intergalactic Australia Pty Ltd, which lets them offer services directly to Australian users while meeting local regulatory requirements. They’re integrating with Australia’s payment systems like NPP and PayID to enable faster deposits and withdrawals, which matters a lot as retail adoption keeps climbing.
Saad Ahmed, Gemini’s APAC chief, said setting up locally allows them to comply with regulations while building a platform specifically designed for Australian needs. The company’s focusing on retail investors initially rather than chasing institutional money right away like Coinbase and OKX have been doing with superannuation funds.
Australia’s crypto regulations have been evolving quickly, requiring exchanges to register with AUSTRAC and follow anti-money laundering rules. By creating a local entity, Gemini can meet these requirements directly instead of operating from overseas, which builds more credibility with both retail users and potential institutional investors down the line.
The strategy positions Gemini to eventually expand into institutional offerings like staking, custody solutions, or credit card services once they’ve established trust and the regulatory environment stabilizes further.
Conclusion
Gemini launched an Australian entity to capture the growing 31% crypto adoption rate, focusing on retail compliance while positioning for future institutional expansion.
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