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Bitget Reinforces Leadership in Smart Crypto Trading with Rebranding

Bitget, a leading crypto platform, undergoes a rebranding centered around “Trade smarter” philosophy, introducing AI tools, and aiming for a safer, more efficient trading future.

Key Points

  • Bitget, a leading crypto platform, rebrands with “Trade smarter” philosophy and AI tools introduction.
  • Focus on safer, smarter trading with over 20 million users and strong H1 2023 growth.
  • Streamlined visual identity update for improved trading process.
  • Expanding platform, launching AI features, and promoting crypto awareness through global initiatives and Lionel Messi partnership.

Bitget, a leading crypto derivatives and copy trading platform, has announced a rebranding initiative on July 25, 2023, aimed at reinforcing its position as a leader in innovative trading products. The rebranding is centered around the “Trade smarter” philosophy, reflecting Bitget’s commitment to providing intuitive tools for a secure, user-friendly, and efficient financial future.

The Bitget Rebranding

The rebranding initiative is marked by Bitget’s leading copy trading feature and the upcoming introduction of AI-powered tools. These features are designed to bring about a change in the industry, creating a win-win situation for different types of traders.

“Bitget’s 5-year journey has been a testament to our continuous technological transformation, and I am proud of the progress the platform has achieved since 2018,” said Gracy Chen, Managing Director of Bitget. The rebranding initiative also marks Bitget’s commitment to creating a trading environment that is safer, smarter, and more productive.

Bitget recently reached a milestone of 20 million registered users after integrating with Bitget Wallet (formerly known as Bitkeep). This is a significant achievement since the exchange was launched in 2018. Currently, over 110,000 traders are contributing their trading strategies to the platform, with around 540,000 following them and leveraging their experience.

The launch of copy trading on Bitget had a significant impact on the results it achieved in H1 2023, attracting over 29,700 new elite traders, 169,800 new followers, and generating over $74 million in profits.

As part of the rebranding, Bitget is also updating its visual identity to streamline the trading process. The brand’s new visual design will be based on a “subtractive” approach, starting with the “tails” in Bitget’s iconic arrow logo.

The simplified graphic emphasizes a sense of direction to help users align their trading vector with their investment goals. The exchange plans a complete visual overhaul of its mobile and desktop versions in the next six months.

Bitget currently operates in over 60 countries and regions with 1,300 employees and was ranked Top 4 in CEXs for the quarterly accumulated trading volume, according to TokenInsight 2023 Q2 Exchange Report.


Among the Top 5 CEXs, Bitget had the second-highest increase in market shares, growing by 1.81% to reach 8.7%. BGB token became the best-performing CEX token in 2023, outperforming BTC year-to-date.

The exchange plans to continue enhancing its platform and launching more helpful tools such as AI-empowered features to assist users in trading smarter. Bitget will also continue to improve user awareness about cryptocurrencies through its global education initiatives, programs, and partnerships with renowned names such as Lionel Messi.