Guidelines for the Marketing and Advertising of Virtual Assets Released by the Dubai Regulatory Authority

Dubai's Virtual Asset Regulatory Authority (VARA) has released Regulatory Guidelines on marketing, advertising, and promotions of VA across the Emirate of Dubai.

It follows the announcement in March by the United Arab Emirates vice president and prime minister approving a law on virtual assets and creating the Dubai Virtual Assets Regulatory Authority.

All types of outreach, communication, and promotion are covered under the Regulations on Marketing, Advertising, and Promotions of Virtual Assets