An announcement was recently made by e& Company, which was formerly known as the Etisalat Group. The company noted it is launching its first NFT collections. This is a significant financial move for the company, considering that it is the foremost investment and technology company in the Middle East part of the world. This will in turn rank the company high as the first to do it in the Middle East.
Notably, the maiden sets of NFTs are billed to be shared selectively. The group also announced that it would provide more details on their plans for the NFT project. This further confirms e&’s resolve and commitment to ensuring that there are notable advancements in the technology sphere. This is evident when the company’s blockchain section crossed AED 10 billion worth of transactions last year. It goes on to say that the company’s goal is to bring something new to the table at every turn by implementing and coming up with cutting-edge innovative solutions, using advanced technologies, and keeping its cutting-edge infrastructure in good shape.
Metaverse enhances innovation
This statement was further affirmed by the Group CEO of e& Hatem Dowidar. He stated that “The digital transformation that we are experiencing on all fronts will accelerate our quest to innovate.” The metaverse provides the opportunity to go deeper into the digital realm in a way that is bigger than years ago. The CEO agrees that blockchain technology will allow individuals to explore limitless opportunities.
He noted that these NFT collections were discovered in the UAE. This is targeted at giving support to the local production and development of new technologies, products, and solutions. He further explains that this stands as a special opportunity for the e& group to celebrate how far they have come as a conglomerate.
NFTs are virtual assets that possess unique codes that are saved on the blockchain technology that confirms their validity and ownership. The NFTs are widely accepted and recognised all over the world as a viable investment. This has necessitated e&’s diversification into the NFT sector.