Yesterday at TOKEN2049 Dubai, history was made at Juan Valdez Café as Circolo unveiled the world’s first-ever real arepa to be tokenized on the blockchain — a powerful fusion of Colombian tradition and cutting-edge Web3 innovation.
In an event full of flavor, energy, and tech-forward creativity, attendees gathered for an immersive cultural experience. Guests explored the story of the arepa, crafted their own, and watched them bake live while enjoying the finest Colombian coffee.
A panel of expert judges selected the most authentic, perfectly shaped and flavored arepa. And here’s where legacy met innovation: the winning arepa was minted live as an NFT, becoming the first real arepa ever tokenized.
“This isn’t just about blockchain — it’s about culture, identity, and crafting moments that resonate,” said Sebastián Mora Ulloa, Head of Marketing at Circolo. “At Circolo, we create experiences with real purpose — ones that connect communities and leave a lasting impact. Celebrating our roots while pushing the boundaries of Web3 is exactly the kind of purpose that drives us.”
